MARKETING BY MAYA

About

Services

Work

Testimonials

Contact

Book A Call

MARKETING BY MAYA

MARKETING BY MAYA

About

Services

Work

Testimonials

Contact

Book A Call

The experience of a seasoned CMO. The flexibility of a fractional engagement

For over a decade I've helped B2B tech companies in DevOps, cloud, and cybersecurity build marketing engines that actually drive revenue — not just decks that collect dust.


I work embedded with your team as a true marketing and growth partner. I own the strategy, do the work, and stay until it's working.


Fractional CMO. Startup advisor. Based in Tel Aviv and New York. Working with founders globally.

Get in touch

Maya Avitan

We’ve partnered with:

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“If you're looking for a marketing powerhouse, you'd be lucky to work with Maya on getting sh*t done.”

Itamar Syn-Hershko, Founder, BigData Boutique and Pulse

Services

Marketing expertise to drive your greatest success

Fractional CMO and Leadership

Executive strategy meets day-one execution. I embed into your team and build the marketing engine — strategy, execution, and everything in between.

VC and Startup Advisory

Sharp thinking on positioning, GTM, and marketing strategy for VCs, Startup Accelerators and their portfolio companies.

Speaking Engagements

Seasoned speaker, moderator, and event host — from 800-person summits to intimate founder forums. Topics include partner marketing, customer marketing, the Israeli tech ecosystem, and career development.

Portfolio

Marketing expertise to drive your greatest success
Over the past decade I've led marketing for B2B tech companies across Israel and the US — from zero-to-one brand builds to scaling pipeline at enterprise-stage companies.
Here's a sample of what that's looked like in practice.

Testimonials

Marketing expertise to drive your greatest success
Want to know what it's like to work with me? Explore the testimonials below.

  • Itamar Syn-Hershko

    Founder & CEO, BigData Boutique and Pulse

    “If you're looking for a marketing powerhouse, you'd be lucky to work with Maya on getting sh*t done. As Director of Marketing for both BigData Boutique and Pulse, Maya did an amazing job and at high speed, redefining marketing for both businesses, launched and perfected events, sharpened branding and messaging, and seamlessly collaborated with stakeholders across the company."

  • Xanthi Athanasiou

    Regional Marketing Lead, EMEA, DoiT

    “Maya is an excellent marketer and a true team player. She always came with great ideas, thinking of the bigger picture and how we could deliver great results on all campaigns and activities that we collaborated on. She put in the extra mile and left a lasting legacy at DoiT."




  • Kevin Coughlin

    Regional Marketing Lead, AMER, DoiT

    “I had the pleasure of working alongside Maya for over 2 years, building DoiT's marketing motions from the ground up, and experienced first-hand her unrivaled dedication, compassion, and commitment to both the people she interacts with and the work she creates."




  • Tomer Zuker

    VP Marketing, D-ID / (formerly AWS)

    “Maya is an outstanding marketer and a creative, professional, and results-oriented individual.

    Her strong professional skills are complemented by her ability to motivate her colleagues and her openness, compassion, and warmth."

  • James Moore

    VP Global Sales, DoiT

    “During our time together at DoiT, I thoroughly enjoyed working with Maya. She brought passion, energy, and enthusiasm to her role. It was early days of rapid growth across EMEA, and Maya built the marketing strategy, scaling with the resources we had to create a brand and reach far outside our expectations."




  • Ella Roche

    Group Account Director, distillery agency

    “I had the pleasure of working with Maya for almost two years. She was our key point of contact at DoiT International for marketing. Maya is incredibly decisive, clear, and concise with her directions and also a warm, kind person to work with. I cannot recommend her highly enough."




  • Nachum Langsner

    Co-Founder and CMO, LocalBizGuru

    “Working with Maya on our case studies has been a game-changer. Her professionalism and knack for connecting with and drawing out the best insights from our clients have resulted in high-quality, compelling content.

    The resulting case studies are significantly enhancing our brand's credibility and customer engagement."

  • Itamar Syn-Hershko

    Founder & CEO, BigData Boutique and Pulse

    “If you're looking for a marketing powerhouse, you'd be lucky to work with Maya on getting sh*t done. As Director of Marketing for both BigData Boutique and Pulse, Maya did an amazing job and at high speed, redefining marketing for both businesses, launched and perfected events, sharpened branding and messaging, and seamlessly collaborated with stakeholders across the company."

  • Xanthi Athanasiou

    Regional Marketing Lead, EMEA, DoiT

    “Maya is an excellent marketer and a true team player. She always came with great ideas, thinking of the bigger picture and how we could deliver great results on all campaigns and activities that we collaborated on. She put in the extra mile and left a lasting legacy at DoiT."




  • Kevin Coughlin

    Regional Marketing Lead, AMER, DoiT

    “I had the pleasure of working alongside Maya for over 2 years, building DoiT's marketing motions from the ground up, and experienced first-hand her unrivaled dedication, compassion, and commitment to both the people she interacts with and the work she creates."




  • Tomer Zuker

    VP Marketing, D-ID / (formerly AWS)

    “Maya is an outstanding marketer and a creative, professional, and results-oriented individual.

    Her strong professional skills are complemented by her ability to motivate her colleagues and her openness, compassion, and warmth."

  • James Moore

    VP Global Sales, DoiT

    “During our time together at DoiT, I thoroughly enjoyed working with Maya. She brought passion, energy, and enthusiasm to her role. It was early days of rapid growth across EMEA, and Maya built the marketing strategy, scaling with the resources we had to create a brand and reach far outside our expectations."




  • Ella Roche

    Group Account Director, distillery agency

    “I had the pleasure of working with Maya for almost two years. She was our key point of contact at DoiT International for marketing. Maya is incredibly decisive, clear, and concise with her directions and also a warm, kind person to work with. I cannot recommend her highly enough."




  • Nachum Langsner

    Co-Founder and CMO, LocalBizGuru

    “Working with Maya on our case studies has been a game-changer. Her professionalism and knack for connecting with and drawing out the best insights from our clients have resulted in high-quality, compelling content.

    The resulting case studies are significantly enhancing our brand's credibility and customer engagement."

  • Itamar Syn-Hershko

    Founder & CEO, BigData Boutique and Pulse

    “If you're looking for a marketing powerhouse, you'd be lucky to work with Maya on getting sh*t done. As Director of Marketing for both BigData Boutique and Pulse, Maya did an amazing job and at high speed, redefining marketing for both businesses, launched and perfected events, sharpened branding and messaging, and seamlessly collaborated with stakeholders across the company."

  • Xanthi Athanasiou

    Regional Marketing Lead, EMEA, DoiT

    “Maya is an excellent marketer and a true team player. She always came with great ideas, thinking of the bigger picture and how we could deliver great results on all campaigns and activities that we collaborated on. She put in the extra mile and left a lasting legacy at DoiT."




  • Kevin Coughlin

    Regional Marketing Lead, AMER, DoiT

    “I had the pleasure of working alongside Maya for over 2 years, building DoiT's marketing motions from the ground up, and experienced first-hand her unrivaled dedication, compassion, and commitment to both the people she interacts with and the work she creates."




  • Tomer Zuker

    VP Marketing, D-ID / (formerly AWS)

    “Maya is an outstanding marketer and a creative, professional, and results-oriented individual.

    Her strong professional skills are complemented by her ability to motivate her colleagues and her openness, compassion, and warmth."

  • James Moore

    VP Global Sales, DoiT

    “During our time together at DoiT, I thoroughly enjoyed working with Maya. She brought passion, energy, and enthusiasm to her role. It was early days of rapid growth across EMEA, and Maya built the marketing strategy, scaling with the resources we had to create a brand and reach far outside our expectations."




  • Ella Roche

    Group Account Director, distillery agency

    “I had the pleasure of working with Maya for almost two years. She was our key point of contact at DoiT International for marketing. Maya is incredibly decisive, clear, and concise with her directions and also a warm, kind person to work with. I cannot recommend her highly enough."




  • Nachum Langsner

    Co-Founder and CMO, LocalBizGuru

    “Working with Maya on our case studies has been a game-changer. Her professionalism and knack for connecting with and drawing out the best insights from our clients have resulted in high-quality, compelling content.

    The resulting case studies are significantly enhancing our brand's credibility and customer engagement."

FAQ

Answers to your most common questions

What does a Fractional CMO engagement actually look like?

What kinds of companies do you work with?

You're based in Tel Aviv — can you work with companies outside Israel?

Do you offer one-time consultations?

I'm considering you for a full-time role — is that something you're open to?

How do I know if I need a Fractional CMO or just a consultant?

How do I get started?

Contact us

Let's Talk
To discuss how I can support your marketing needs, fill out the form below or book a free brief discovery call with me.

Go-To-Market Expertise

Partner Marketing

Partner Marketing

Product Marketing

Product Marketing

Field and Event Marketing

Field and Event Marketing

Community

Community

Branding and Positioning

Branding and Positioning

Content and Comms

Content and Comms

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